'Investors must have a long-term view to unlock India's sports market potential': JioStar VC Uday Shankar

Uday Shankar highlights that India's sports industry presents substantial long-term investment opportunities, particularly in cricket and others. He urges potential investors to adopt a longer timeframe beyond five years for returns. Shankar also notes that while cricket remains dominant, other sports are gaining significant audiences as well. The challenges include rising media-rights costs and competition with technology platforms. Furthermore, simplifying cricket formats could enhance viewer enjoyment and excitement over time.